Email Automations: Abandoned “Click”

Abandoned “Click”

Email Automations

I wanted to convert subscribers who went to our event page but did not register for the event. Unfortunately, our software did not support abandoned cart automations, so I created a workaround that I call abandoned “click.”

Compared to our normal email marketing efforts, this specific campaign resulted in an increased open rate (+115%), increased CTR (+2,581%), and increased conversion rate (+474%)!

Cal Poly CIE

1 Week

Email Automation, Content Creation, Writing & Editing

Date Completed
July 2022