I wanted to convert subscribers who went to our event page but did not register for the event. Unfortunately, our software did not support abandoned cart automations, so I created a workaround that I call abandoned “click.”
Compared to our normal email marketing efforts, this specific campaign resulted in an increased open rate (+115%), increased CTR (+2,581%), and increased conversion rate (+474%)!
Cal Poly CIE
Email Automation, Content Creation, Writing & Editing